Consumer Rights
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Whole Foods $650k Settlement: Deceptive Pricing Case
October 16, 2025
A Los Angeles court finalized a class action settlement, closing a retail dispute that had begun when plaintiff Jennifer Goodwin filed a complaint against Whole Foods Market, Inc., and its subsidiary, Mrs. Gooch's Natural Food Markets, Inc. The lawsuit centered on whether the supermarket chain engaged in deceptive pricing practices, specifically regarding products advertised with "sale" or "discount" signs. The core of the legal action focused on California's robust consumer protection laws, asserting violations of the Consumer Legal Remedies Act (CLRA), the Unfair Competition Law (UCL), and the False Advertising Law (FAL). The plaintiff claimed economic injury, arguing that shoppers incurred financial harm because they paid money for items under the mistaken belief that the advertised price reflected a genuine reduction from a standard, established price. The parties bypassed a trial and reached a negotiated resolution, which the court approved. The final settlement terms established a total fund of $650,000. The resolution included non-monetary, injunctive relief, which legally required Whole Foods to implement or maintain changes to its pricing and advertising policies, ensuring greater clarity and adherence to the law in its future sale promotions.